Founding Story
Moving Minds Since 1949.
Since the beginning ASICS’ purpose has been to help people to achieve a Sound Mind in a Sound Body. The founder, Kihachiro Onitsuka, saw that sport and movement had the power to lift spirits, project positivity and propel people and whole communities forward.
Today this is more relevant than ever before as stress and anxiety reach record levels. We know that sport and activity can benefit our minds.
Our film tells the story of ASICS noble origins, whilst encouraging more people to experience the positive impact of movement today - not just on the body, but also on the mind.
Sunrise Stories
Alongside the Founding Story, we produced Sunrise Stories featuring athletes discussing their positive mental transformation at sunrise.
Yoshihide Kiryu is a sprinter who holds multiple global medals and was the first Japanese athlete to run 100M in under 10 seconds. From training to racing, he finds an exhilaration like nothing else on the track.
Noëlle Roorda is an award-winning Dutch para athlete competing in track, field in the discipline of Javelin. Her success is driven by a powerful mindset: that you should only think in terms of possibilities.
Henri Schoeman is a South African triathlete and a champion on the world stage. Through intense physical challenges, he finds his greatest sense of peace.