Boots wanted us to inspire more girls to get involved with football during the 2019 World Cup. So we created a social and out-of-home campaign which treated the amazing role models in women’s football with the same impact and drama as the men’s players.
Airport send off OOHs
Social activation
When someone stands on a specific point the screen changes to reveal them in a full kit, standing alongside the players.
We created Twitter pre-rolls to hype the girls during the tournament.
Twitter Pre-roll
Match day programme
We took to Twitter to show support for the England and the Scotland teams during the World Cup.
We started by introducing the squads.
We’re so proud to be an official partner of the @Lionesses. As we look forward to kick off, let’s meet the squad roaring into action in France this summer. pic.twitter.com/tP3nC11aic
— Boots (@BootsUK) 23 May 2019
We’re proud to be an official partner of @ScotlandNT this summer! As we count down the days to kick off, let’s meet the squad representing Scotland in France. pic.twitter.com/J2h7iH67uz
— Boots (@BootsUK) 29 May 2019
We then asked the public to show us their goal power this summer by filming themselves celebrating like they’ve scored and posting the video using #Goalpower for a chance to win 10,000 Boots Advantage Card points.
🏴2-1🏴
— Boots (@BootsUK) 9 June 2019
WHAT A GOAL @ScotlandNT
Thanks for your support @JessFishlock #GOALPOWER https://t.co/Z9wFeGuuyW
🏴1-0🇦🇷
— Boots (@BootsUK) 19 June 2019
Go on girls! An awesome showing of #GOALPOWER from @ScotlandNT #SCOANG pic.twitter.com/Y9ATFsYJjc
England did the nation proud by reaching the semi-final. Of course we were there to congratulate them on their amazing achievement.
You’ve been an inspiration to countless women and girls. You’ve got more people watching the women’s game than ever. You’ve made a nation proud. And this is just the start. Thank you for the summer of a lifetime, @Lionesses. pic.twitter.com/fUmVv2jhR6
— Boots (@BootsUK) 6 July 2019