Only 16% of autistic people and their families think the public understand autism in a meaningful way.
To help people comprehend what it feels like to experience sensory overload, as well as recognise it when they see it, the National Autistic Society's biggest autism awareness campaign to date, Too Much Information, was created.
The campaign won a Silver Lovie Award 2016 for the Too Much Information Virtual Reality experience and a Bronze Lovie Award for the Can You Make It To The End? film.
TMI - CAN YOU MAKE IT TO THE END?
The hero film kicked off the World Autism Awareness Week.
TMI - VIRTUAL REALITY EXPERIENCE
You can try the Autism TMI Virtual Reality Experience yourself. It's watchable in 360-degree YouTube (above left), or Google Cardboard VR on iOS or Android.
TMI - MAPS
By signing up to the campaign, the viewers put themselves on the map, visualised by a glowing dot to help everyone to understand autism.
TMI - LENTICULAR POSTERS
Lenticular posters were created to help the public understand what it feels like having autism. When the viewers walk by the lenticular poster, they see the words appear on the it - illustrating what it's like to experience sensory overload.